We are a collective of creative people bored and tired of what surrounds them. “And you know when there is not what you are looking for you create it”
We are a collective of creative people bored and tired of what surrounds them. “And you know when there is not what you are looking for you create it”
Unnatural is not a project but a response, it is an ensemble, but not of things but of people, it is a collective of creatives bored, by everything: by media, social, TV, fashion, nothing reflects us anything but for a moment. We are the ones who want to be late to the homologation party, the ones who are looked down upon for how they are dressed, who change your romantic music to punk. We like to question everything including the text you are reading. We are the chalk noise on the chalkboard of life, the out-of-tune voice in the Christmas choir. We are the doubt and the certainty, we are the home of the unnatural. We woke up with a mission, to go back to go forward, back to being not just having, back to punk, to hip-hop to paniners, to emo, back to belonging, to something not someone, back to dressing as self-affirmation. Let's bring back the right value of things! No trend, but passion; no users, but people; no data, but emotions. We want to choose the costume we go out in every day. We want to return to the beauty of being able to make mistakes and being free to wear what we want.
We are a collective of creative people bored and tired of what surrounds them. "And you know when what you're looking for isn't there, you create it" So we decided to act by merging together everything we've always loved to do, fashion design, music and much more. We chose to exist in our own way, without too many thoughts, but above all without asking permission. We were born from the common vision, to create what we like without feeling imprisoned in a style or a label. They may define us as out of everything, but certainly not out of place, because we have never wanted that place.
We want to be the home of the restless, the free, of those who are tired of stereotypes and mediocrity. The home of those who still want to say something, but above all to be something. We don't think we please everyone and maybe we don't even want to, we turn to those who understand us, to those who are like us. Everything we do is a way to recognize each other without the need for words. Everything we do is simply driven by why we feel like it!